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Friday, March 21, 2008

Review: The Pro Publisher

The Pro Publisher is a brand new guide to writing, publishing and marketing a profitable e-book. As such it joins a crowded field, including How to Write and Publish Your Own eBook in as Little as 7 Days by Jim Edwards and Joe Vitale and The 24-Hour E-book Writing System by Melanie Mendelson, both of which I have reviewed in this blog.

The Pro Publisher is by the UK-based writer and e-book publisher Amin. It is sold as an instant download in the universal PDF format.

As is customary with this sort of publication, buyers get a main manual and a number of bonus items. The main manual is quite concise, weighing in at 43 single-spaced pages. Even so, it manages to pack a lot of information into those pages.

The Pro Publisher is aimed at people who want to write and sell information products (by far the best way of making money from e-books). Amin takes you through each stage of this process. He starts by showing how to research potentially profitable 'niches' for your e-books, using free keyword research tools. This is much the same method used by my own publishers, WCCL, when researching possible new titles, and I found it highly informative.

The section about writing your e-book is quite short - if you want a step-by-step method, a better choice might be Melanie Mendelson's guide, or perhaps my own Write Any Book in Under 28 Days. Nevertheless, it covers the essentials, and also looks at the alternatives of outsourcing the actual writing or using free or low-cost PLR (private label right) content and adapting it. There are some good ideas here, based on Amin's own experience.

The largest chunk of The Pro Publisher is devoted to marketing your e-book. There is some excellent advice on writing a sales letter and publishing it on the web. Like Jim Edwards and Joe Vitale, Amin recommends the popular Clickbank publishing service, and he explains the benefits of using this service, and how to make the most of it by allowing others to sell your product for you as affiliates.

Amin also goes into detail about selling your book using PPC (pay-per-click) services such as Google Adwords. This is information not provided in the other guides mentioned, and it is impressively detailed. I learned some useful things here about easy ways of creating PPC advertisements that I will definitely be applying myself. The guide also has a section about how you can attract more search engine traffic to your site, using search engine optimization (SEO) techniques.

As previously mentioned, as well as the main guide, buyers of The Pro Publisher also get a range of free bonus items. These include lists of directories and article sites you can use to help promote your e-book sales site (this process is explained in the main guide), along with a free mini-site template you can use to create your sales page, and another free bonus I'm not allowed to reveal here. These are all potentially valuable, although a bit more explanation of how to go about customizing the mini-site template might have been helpful.

Overall, The Pro Publisher is an impressive product, and a good resource for anyone hoping to get into the lucrative world of writing and publishing information products. It might not tell you every single thing you want to know, but where necessary it has links to other sites which have extra information; that's a sensible approach, and it explains how the author has managed to keep the main manual so concise. Incidentally, I particularly like the way Amin is not afraid to say which products and services have worked for him and which he considers a waste of time!

I recommend The Pro Publisher for any aspiring e-book writer/publisher, except perhaps for complete beginners.

EXTRA BONUS: As I'm a fan of The Pro Publisher, I'm going to make one of my occasional special offers on this guide. If you buy it via a link in this review, I will throw in not one but TWO extra bonus items of my own.

First of all, you'll get a copy of my exclusive 2,500-word report on how I self-published my e-book Fifty Great Ideas for Creative Writing Teaching on the top self-publishing site Starting from a finished Microsoft Word manuscript, it took me just a morning to sign up at Lulu and complete the entire e-book publishing process. In my report I reveal exactly how I did it, with some important hints and tips for publishing your own e-book at Lulu along the way.

And not only that, I'll send you a free copy of Fifty Great Ideas for Creative Writing Teaching too. This e-book is intended for teachers and writers who work in schools, but the exercises it contains could equally be used by adult writers groups and individuals. More importantly, though, you will see the actual e-book I refer to in my report in its finished form. If you want to dip your toe into self-publishing, an e-book is the quickest and easiest way to do it. My free bonuses will show you EXACTLY how to do this on the popular self-publishing site!

To claim your bonuses, just forward a copy of your Clickbank receipt for The Pro Publisher to me at (change the -at- to the usual @ sign). Please put BONUS CLAIM in the subject line. I will check your order details and send you your bonus items, normally within 24 hours (though please allow up to five days over the Easter period).

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Blogger Moondreamer said...

Hi Nick,

I discovered your blog through Trent Steele's newsletter and just wanted to thank you both for your time and for so generously sharing such excellent advice and useful tips!

Thank you!


1:17 PM  
Blogger Nick said...

Hi Moondreamer

Thank you for your kind comments. I'm glad you enjoy reading my blog! Good luck in achieving your writing ambitions.

11:29 AM  
Anonymous Keeley said...

I was reading your entry and couldn't help but mention the company that I work for, WordClay. We are an online, DIY publisher that publishes for free! If you or any of your readers would like to check out our website, it's I think you may be very interested in our services!

10:17 PM  
Blogger michel said...

Thesis Writing ServicesGreat info you provided here

12:49 PM  

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