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Monday, October 06, 2008

Review: The Best-Seller Secret

The Best-Seller Secret is the latest in WCCL's range of products and courses for writers, which also includes my courses Essential English for Authors, Write Any Book in Under 28 Days and Quick Cash Writing.

The Best-Seller Secret is written by Dan Strauss, Senior Editor of the WCCL Network, and successful author Mel McIntyre. It's provided as an instant download in the universal PDF format, and is therefore suitable for all computing platforms: Microsoft Windows, Macintosh and Linux.

Like all WCCL products, The Best-Seller Secret is beautifully produced, and it has obviously been professionally written and edited. I should make one point clear right away, however. Despite the title, The Best-Seller Secret will NOT show you how to write a best-seller (for that, try Novel in a Month or my own Write Any Book in Under 28 Days).

Rather, The Best-Seller Secret is for anyone who has written a book, or is on the way to doing so, and wants to know how they can get it into the Amazon online bookstore's Top 100 Books list, with all the benefits that can flow from this.

You might perhaps think that only a major publishing house would have the resources (and budget) needed to propel a book into best-sellerdom. But, as this guide reveals, the Internet has changed all that.

The main manual - I'll get to the bonuses later - sets out a ten-step strategy to make your book an Amazon best-seller. It would be unfair to the publishers to reveal too many of its secrets, but they include getting celebrity endorsements, building up a pre-launch network of people who will help to promote your book, and using free bonuses to encourage people to buy.

The Best-Seller Secret really does make this whole process seem realistic and achievable. Yes, it will involve you in doing some work, but the returns (both direct and indirect) from having an Amazon best-seller should justify this many times over. It definitely can be done, and the guide includes several case studies of successful campaigns.

One thing I particularly liked about The Best-Seller Secret was the 'Campaign Flow Chart', which shows visually over several pages how to organize your publicity campaign. It's good to see WCCL using a few more diagrams and illustrations in its products these days. I was also impressed by the way the authors weren't afraid to discuss potential pitfalls and what to do if a particular aspect of your publicity campaign goes wrong.

In addition to the main guide, you get three additional bonus items. These are as follows:

Guide to Promoting Yourself & Your Book - This is a list of twenty 'quick-and-dirty' techniques for getting news of your book out to the world.

What's It Worth?- This mini-guide looks at pricing your book and, more importantly, easy techniques you can use to justify giving it a higher price tag.

Sample Letters & E-mail Templates - This is a set of templates you can use for e-mail messages to help market your book. It includes sample messages for endorsement requests, joint venture proposals, sales letters, and so on.

Really, my only reservation about The Best-Seller Secret is that it won't be suitable for every writer. As mentioned above, it's only likely to be relevant to you if you've written a book, or are well on the way to doing so. And it's likely to work best with non-fiction books, although many of the strategies would be effective with novels too.

I also think that the methods set out in The Best-Seller Secret would work best - or at least be easiest to apply - if you are self-publishing. It could undoubtedly work with conventionally published books too, but you would need to liaise closely with your publisher. Of course, it's hard to imagine that your publisher would have any objections if your efforts result in your book becoming a best-seller!

In summary, if you're writing a book or have written one, this guide to turning it into an Amazon best-seller could be one of the best investments you'll ever make. If you haven't yet written a book, a guide such as my Write Any Book in Under 28 Days might be more useful to you now, and then buy The Best-Seller Secret once your book is well on the way to completion!

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2 Comments:

Anonymous Anthony James Barnett - author said...

Thanks for that Nick. It sounds just the thing. I'm always looking for ways to promote. I made Amazon best selling list in Canada a couple of time for ONE day each time...

So I need to know more - a LOT more!

9:02 AM  
Blogger Nick said...

No problem, Anthony. Hopefully by using the methods set out in The Best-Seller Secret, you can get your next book into the Amazon best-seller list for at least a week!

9:44 AM  

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