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Monday, April 09, 2012

The Secrets to Ebook Publishing Success: New Ebook from Smashwords' Mark Coker

Just wanted to let you know about a new e-book by the title above from Smashwords' founder Mark Coker.

The Secrets to Ebook Publishing Success is (of course) available via the Smashwords self-publishing website, and the best news is that it is completely free of charge.

In his new, 110-page e-book, Mark sets out 28 'secrets' of writing and publishing a successful e-book. They range from the predictable 'Create a good e-book cover' to the gnomic 'Optimize discovery touch points'. Each provides the title for a chapter discussing the subject concerned.

As you might expect, the e-book is well written and produced, and includes lots of valuable information for e-book authors. Mark draws on his own experience running Smashwords as well as the experiences of some of the service's most successful authors.

In the section about Pricing, for example, he has the following useful advice about book length...

Full length books generally command higher prices than shorter length works. Two of our best-selling, highest-earning authors are writing full length books, between 150,000 and 200,000 words (that’s long by conventional standards which would usually consider 60,000 words or more to be full-length). Most of our highest earners are 70,000 words and up.

Of course, there are the rule breakers. Some short non-fiction supports higher prices. Solutions-focused non-fiction and short situational erotica support higher prices than might otherwise be justified by the length.

Some authors try to break a full length novel into multiple shorter serialized chunks or series novellas in an attempt to earn more money, but this strategy usually fails. Such tricks jeopardize reader trust because readers will feel manipulated if they conclude the author’s serialized book chunks are simply a scheme to extract more money from them. Also remember that it takes time and effort to purchase and download each of the smaller chunks, and that’s time the reader would rather spend reading your complete book start to finish. Don’t create unnecessary friction that gets in the way of your reader enjoying your book right now.

Much kudos to Mark for making the valuable information in this e-book available free of charge to the world-wide writing community.

As with all Smashwords' e-books, The Secrets to Ebook Publishing Success is available to download in various formats, including HTML, Kindle (.mobi), EPub, PDF and RTF. Even if you're not planning to publish to the Smashwords platform, if you have any interest at all in e-book writing, it's well worth a read.

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Blogger J.L. Campbell said...

Thanks for sharing this, Nick!

7:26 PM  
Blogger M Pax said...

I'll have to download the new one. Great post, Nick.

2:45 AM  
Blogger Nick said...

Thanks, Mary :-)

9:06 AM  
Blogger Rick G said...

I've bee reading this, Nick. There's definitely lots of good advice in there. However, there is also quite a bit of non-subtle bias in the book as well (can we say Amazon KDP). This isn't surprising considering who wrote it, but there are definitely a few sections that I would probably take with a grain of salt.

Still, definitely worth the read.

1:43 PM  
Blogger Nick said...

Thanks, Rick. I agree 100% with you. The book is written by the Smashwords founder with particular reference to Smashwords, so inevitably there is a bias towards that site/service. But there is a lot of valuable information in it for e-book authors, just as long as you bear the SW bias in mind!

6:16 PM  
Blogger Nick said...

Thanks for your comment too, J.L. Sorry I missed this initially so there was a delay in approving it!

6:17 PM  

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