The post is part of Mary's blog tour to launch her series of novels called Backworlds, the first of which, The Backworlds, is now available free in e-book form (see below).
Mary believes strongly in the value of publishing not just one book but a whole series. In this article, she explains her reasons why...
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Movies do it. Television does it. Books do it, too. I'm talking about the series
Sometimes they're conceived from the beginning as series. Sometimes a movie or book does so well, the public clamors for more. So, more is produced.
It's a great strategy, because it funnels readers into our sequels with less work than launching a new title. The funnel is already created if the initial offering is a hit.
What if we don't want to wait and see? We can write the greatest novel ever and not be a hit. So how do we create a funnel?
Many successful ebook authors choose to give away their first book, or price it very low. The idea is to get the work into as many hands as possible. Those who like it, the author's audience, will come back for more.
This same marketing principle is used by a lot of companies. They'll give away samples or a free version to gain customers and introduce themselves.
A successful series can then help an author sell other titles.
This is the strategy I decided to use in launching the Backworlds series. The first story is free, and will remain free. I will use it in my advertising and marketing campaign, working to get it into as many hands as possible.
Some groan at giving their work away. I think of it as an ad, a marketing expense. It's a better return on my dollar than most advertising expenditures. It's a long-term strategy for winning over readers to gain sales for the sequels.
I've seen some authors write several books in a series and release them together. The consensus seems to be, the more titles we get out there, the better we'll do. I haven't done this, but I've seen it work for others.
What marketing strategies have you used?
The Backworlds: After the war with Earth, bioengineered humans scatter across the Backworlds. Competition is fierce and pickings are scant. Scant enough that Craze's father decides to hoard his fortune by destroying his son. Cut off from family and friends, with little money, and even less knowledge of the worlds beyond his own, Craze heads into an uncertain future. Boarding the transport to Elstwhere, he vows to make his father regret this day.
Available as an ebook from Amazon / AmazonUK / Smashwords / Feedbooks. Free on Smashwords and Feedbooks. Will be free on Amazon in a few weeks.
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About the Author: M. Pax's inspiration comes from the wilds of Oregon, especially the high desert where she shares her home with two cats and a husband unit. Creative sparks also come from Pine Mountain Observatory where she spend her summers working as a star guide. She writes mostly science fiction and fantasy, but confesses to an obsession with Jane Austen. She blogs at her website, www.mpaxauthor.com and at Wistful Nebulae. You'll find links there to connect on Twitter, Goodread, FB and other sites.
If you have any comments or questions for Mary (or me), as always, please feel free to post them below.
Photo of M. Pax provided by the author.