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Wednesday, December 12, 2012

Review: Book Trailer Treasure Map

Book Trailer Treasure Map is a new product launch by Deborah Drum and Amy Harrop.

It's a guide to producing video book trailers to help promote your book or e-book. Debbie and Amy were kind enough to allow me a review copy, so here's what I discovered.

Book Trailer Treasure Map is essentially a multimedia training course in five modules. Each module has a number of instructional videos, along with downloadable manuals, templates, checklists, and so on. You access all the resources via a dedicated members' website.

The five modules are as follows:
(1) Book Trailer Essentials: Elements of Successful Book Trailers
(2) Prepping Your Book Trailer
(3) Producing Your Book Trailer (with examples)
(4) Promoting Your Book Trailer- Getting the Word Out
(5) Essential Resources

The videos are really the heart of the training. They are based on screen captures, with commentary by Debbie or Amy, and are clear and informative.

The five modules take you step by step through planning, producing and promoting your video trailer. They cover a range of methods, from some that are quick and easy even for those without previous experience, to others that are more challenging but have the potential to produce more original (and better quality) videos. I found the range of approaches - and resources - set out here a real eye-opener.

Inevitably when covering a variety of methods the course does not go into great detail about how to use any particular software or resource. Rather, Debbie and Amy reveal what is possible and give you a "route map" to follow, but you may need to do a little extra research to work out how exactly to apply whatever specific method you opt for. To be fair, Debbie and Amy also provide links to YouTube video tutorials on most of the resources they discuss, from Windows Movie Maker to Animoto.

Most of the programs and resources mentioned are free, or else they come bundled with many Windows computers, e.g. Microsoft PowerPoint and Windows Movie Maker. You will also learn from the course where to obtain royalty-free images, audio and stock footage, and where to submit your finished video book trailer to ensure maximum exposure.

If you prefer not to adopt a DIY approach, Debbie and Amy also advise on how to outsource your video, and recommend a range of companies. Even if you do decide to outsource production, of course, it will still help a lot if you know how you want your video structured. You will also undoubtedly need to promote it yourself, although some outsourcers will help with this.

Finally, Debbie and Amy do of course practice what they preach. Both are self-published authors, and both have produced video trailers to help promote their books. Here is an example trailer created by Debbie for her children's book "I Want to be a Gold Medalist".

If you are receiving this post by email or RSS, you may need to visit my blog to see the video.

Overall, I thought Book Trailer Treasure Map was a comprehensive and well-researched guide to producing a video book trailer. It won't literally create your trailer for you, but I've no doubt that after studying it you will be enthused by how "do-able" this is, and itching to get started on a trailer of your own.

Video book trailers are fast becoming a "must-have" for any author serious about promoting their work online. In my view, at the current offer price of under $10 - with a 30-day money-back guarantee - Book Trailer Treasure Map is pretty much a no-brainer for any self-publishing author. It's on sale via the popular JVZoo self-publishing platform.

If you have any comments or questions, as ever, please post them below and I will do my best to answer them.

Disclosure: I received a free review copy of Book Trailer Treasure Map. In addition, some links in this review include my affiliate code, so if you click through and make a purchase, a proportion of the fee will go to me. This hasn't influenced my review, but you should of course complete your own due diligence and read the sales page (and this review) carefully to determine whether this product will be relevant to your needs.

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Anonymous Ghostwriter David said...

Hi Nick. Nice review. This is the first I have seen on the whole book trailer business. Two of my clients did trailers for their books, and I have a sense that they will become increasingly popular. I suspect, however, that the nitty gritty of how to use the software will be crucial to making a kit like this useful.

4:09 PM  
Blogger Nick said...

Thanks for your comment, David.

Some of the methods suggested by Debbie and Amy are actually very simple and there wouldn't really be much in the way of "nitty-gritty" to learn. With others, such as Windows Movie Maker, there are already plenty of instructional resources out there (and Debbie and Amy do include links to these).

Book Trailer Treasure Map focuses more on how to plan your book trailer and presents a range of approaches you can use in the actual production. I guess the alternative would have been to produce a detailed step-by-step guide to using one particular resource. In my view, though, that would limit the usefulness of the training, as no one method is likely to suit everyone.

Just my opinion, of course, and I do respect your point of view on this issue :)

6:41 PM  

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