Kindle Day Job Killer has been creating quite a buzz since it was launched, and it was recently voted WSO (Warrior Special Offer) of the Day. So I thought I should invest the $17 required to see the product everyone is currently talking about.
The claim on Martin's sales page is that it will help you discover "a totally unique way to launch multiple best-selling Kindle books, even if you're up against a tirade of stiff competition". The main manual is an exceptionally well produced and well written 63-page PDF. Quite often with WSOs you get the impression that they are works in progress (which they may well be), but that's definitely not the case here.
Kindle Day Job Killer covers every aspect of creating a Kindle e-book, but some topics are covered in more detail than others. Formatting, for example, is dealt with in a single paragraph, which basically advises readers to download Amazon's free guide and follow that. Fair enough, I suppose.
Of course, KDJK isn't really about formatting your e-book, or even writing it for that matter. The guide covers three main areas in depth. The first is - perhaps surprisingly - why you must have a good cover image and how to create one. A range of resources is discussed here, whether you prefer to go down the DIY route or outsource.
Next comes choosing a niche for your book. Both fiction and non-fiction are discussed, and Martin suggests some clever and unusual ways of identifying promising topics to write about. He reveals how you can check the likely level of interest in your proposed book using keyword research, and also discusses methods for coming up with killer titles.
The main part of Kindle Day Job Killer concerns promotion, however. Martin provides a detailed account of the range of methods he has used to catapult a series of his own books into the Kindle bestseller lists.
This is really priceless information. Martin isn't afraid to say which methods haven't worked for him as well as which have (he gives a thumbs-down to Facebook advertising and Kindle Nation Daily, for example). In the Introduction, Martin says that the aim of his guide is "to show readers how they can sell the most Kindle books for the least amount of effort using both unpaid and a few paid methods." It's a real eye-opener to see what methods have worked well for him, and he reveals some great resources that I'm now keen to try out for myself.
Of course, most Kindle authors nowadays are aware of the KDP Select scheme. This lets you profit from free loans of your books to Amazon Prime customers, and also (perhaps more importantly) lets you list your book free for a few days, to generate more downloads and reviews and boost your sales ranking. Martin has his own perspective on KDP Select, and again his advice and experiences are well worth reading about.
One thing I haven't mentioned so far is that Martin's style is unusually entertaining and humorous. Here he is talking about Facebook, for example...
"One of my friends describes Facebook as a time vampire and I think he is right. I often wonder what employees did with their time at work before Facebook. You can create Facebook pages until you are blue in the face, you can update your timeline every second minute, you can plug your book over and over again, probably only to be un-friended by a lot of your Facebook friends. You can buy Facebook ads and target them exactly where you want them. Interests: Kindle, e-books, books in your niche, your niche full stop, by age, by demographics, by country - the result will still be the same. You are wasting your time and money. Trust me. Been there and done that. I know that many people are telling you how great Facebook is for promoting your books. I have never found it to be so.
"Joke: I went to the gym last night and almost went to bed without updating my timeline. What a waste of a workout that would have been.
"This is the quality of leads you are finding on Facebook. You have more chance of finding Kony."
OK, you might argue that humor isn't really relevant in a how-to guide, but I would have to disagree. If done well - as it is here - it makes reading a pleasure rather than a chore, and can actually make it easier to remember the nuggets of information imparted.
In addition to the main manual, you also get a range of bonuses. Quoting directly from Martin again, these are as follows...
* How to get an EIN if you are not a US resident so as to save yourself 30% in tax on your Kindle earnings
• How to create your very own categories in Kindle (yes, it is possible!)
• How to customize your description of your Kindle book using Amazon’s own HTML (which is not as hard as it sounds, so don’t panic)
• A summary of “The Hero’s Journey”. The “How to” of writing a fiction novel
• And, as a special treat, the first and last lines of five, unwritten romance novels
There is also an unadvertised bonus, which is a video course on a related topic. As it's unadvertised I probably shouldn't say too much about it, but it was originally sold as a WSO in its own right, and contains some very interesting ideas on choosing keywords for your (nonfiction) book.
Overall, I was genuinely impressed with Kindle Day Job Killer. If you're looking for informed, up-to-the-minute advice on what's working right now for promoting Kindle books (and much more besides), in my view it's well worth the low introductory price. Highly recommended.