Review: Copywriting for the Web
Copywriting for the Web is a new mini-guide by professional copywriter Mario De la Cruz. It is one of the growing number of low-price $7 guides that has hit the web recently, largely as a result of Jonathan Leger's Seven Dollar Secrets e-book and script that I reviewed in this blog a few months ago.
Copywriting for the Web is a 39-page e-book in the standard PDF format. You can download it immediately from the website. The content is divided into 15 short chapters, as follows:
Chapter 1 - Why Writing Copy for the Web is Different
Chapter 2 - Visitors Are Important to You
Chapter 3 - Plan in Order to Succeed
Chapter 4 - How to Write Effective Copy for theWeb
Chapter 5 - How to Find Effective Keywords and Keyword Phrases
Chapter 6 - Keep it Short and Sweet
Chapter 7 - Other Essential Components for GoodCopywriting
Chapter 8 - Get a Headline that Grabs
Chapter 9 - How to Go About Writing a Headline
Chapter 10 - Test the Tone of Your Headlines
Chapter 11 - Make Your Text Links Look the Same
Chapter 12 - Be Positive from Beginning to End
Chapter 13 - Adding Value with Copywriting Articles
Chapter 14 - Make Money with This Report
Conclusion
The guide is aimed principally at entrepreneurs and Internet marketers who need to write copy for their own websites, but most of the advice would also be relevant to writers who wish to branch out into copywriting.
Although it is a concise guide, there is plenty of useful information here. The author is a successful website copywriter, and he clearly has a good grasp of what does and doesn't work online. I thought the advice on how to format website copy was particularly useful, and the chapter about the importance of giving your text links a consistent look is something every website designer and copywriter should be compelled to read!
Do I have any criticisms? Well, a few. One is that the author assumes that the reader will have some basic knowledge of website building. If you don't know what meta-tags are, for example, you will need to seek elsewhere for this information. Mario does discuss meta-tags, alternate text tags, heading tags, and so on from a copywriting perspective, but he doesn't explain what they are or where in your website HTML you would expect to find them.
In addition, the guide suffers from a severe lack of examples. Obviously in a $7 product you shouldn't expect too much, but it would have been nice to see a few examples of good and bad website copywriting. Some illustrations wouldn't have gone amiss either.
If you are starting out as a website copywriter, this guide will give you some useful tips. It's a long way from being comprehensive, but at least it sets out the main points to aim for and points to avoid. There are also links within the guide to other useful resources for copywriters.
Finally, in common with most of the $7 guides, Copywriting for the Web includes an affiliate program paying 100% commission. In other words, once you have bought the guide, you can if you wish sell it via your own website and keep 100% of the purchase price. Note that you will need to have a Paypal account before you can do this.
Copywriting for the Web is a 39-page e-book in the standard PDF format. You can download it immediately from the website. The content is divided into 15 short chapters, as follows:
Chapter 1 - Why Writing Copy for the Web is Different
Chapter 2 - Visitors Are Important to You
Chapter 3 - Plan in Order to Succeed
Chapter 4 - How to Write Effective Copy for theWeb
Chapter 5 - How to Find Effective Keywords and Keyword Phrases
Chapter 6 - Keep it Short and Sweet
Chapter 7 - Other Essential Components for GoodCopywriting
Chapter 8 - Get a Headline that Grabs
Chapter 9 - How to Go About Writing a Headline
Chapter 10 - Test the Tone of Your Headlines
Chapter 11 - Make Your Text Links Look the Same
Chapter 12 - Be Positive from Beginning to End
Chapter 13 - Adding Value with Copywriting Articles
Chapter 14 - Make Money with This Report
Conclusion
The guide is aimed principally at entrepreneurs and Internet marketers who need to write copy for their own websites, but most of the advice would also be relevant to writers who wish to branch out into copywriting.
Although it is a concise guide, there is plenty of useful information here. The author is a successful website copywriter, and he clearly has a good grasp of what does and doesn't work online. I thought the advice on how to format website copy was particularly useful, and the chapter about the importance of giving your text links a consistent look is something every website designer and copywriter should be compelled to read!
Do I have any criticisms? Well, a few. One is that the author assumes that the reader will have some basic knowledge of website building. If you don't know what meta-tags are, for example, you will need to seek elsewhere for this information. Mario does discuss meta-tags, alternate text tags, heading tags, and so on from a copywriting perspective, but he doesn't explain what they are or where in your website HTML you would expect to find them.
In addition, the guide suffers from a severe lack of examples. Obviously in a $7 product you shouldn't expect too much, but it would have been nice to see a few examples of good and bad website copywriting. Some illustrations wouldn't have gone amiss either.
If you are starting out as a website copywriter, this guide will give you some useful tips. It's a long way from being comprehensive, but at least it sets out the main points to aim for and points to avoid. There are also links within the guide to other useful resources for copywriters.
Finally, in common with most of the $7 guides, Copywriting for the Web includes an affiliate program paying 100% commission. In other words, once you have bought the guide, you can if you wish sell it via your own website and keep 100% of the purchase price. Note that you will need to have a Paypal account before you can do this.
Nick at 9:38 AM 
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