Free Copywriting Guide
Copywriting is a fundamental skill for any online writer.
Even if you don't aspire to become a highly paid copywriter yourself, you will almost certainly need some copywriting skills to sell your books and e-books, your services, and, yes, yourself, via the web.
Many writers are unfamiliar with the art of Internet copywriting, and even perhaps a little suspicious of it. However, the good news is that there are certain basic skills anyone can quite easily learn and apply.
And the even better news is that a comprehensive introductory guide to this subject called Make Your Words Sell is currently being given away free of charge.
Make Your Words Sell is by Ken Evoy (the man behind the popular Site Build It website research and building tool) and professional copywriter Joe Robson (creator of the hugely popular Newbie Club).
Make Your Words Sell explains how to write Internet sales copy that first grabs readers' attention, and then persuades and motivates them into action. Here are just some of the things it reveals:
Even if you don't aspire to become a highly paid copywriter yourself, you will almost certainly need some copywriting skills to sell your books and e-books, your services, and, yes, yourself, via the web.
Many writers are unfamiliar with the art of Internet copywriting, and even perhaps a little suspicious of it. However, the good news is that there are certain basic skills anyone can quite easily learn and apply.
And the even better news is that a comprehensive introductory guide to this subject called Make Your Words Sell is currently being given away free of charge.
Make Your Words Sell is by Ken Evoy (the man behind the popular Site Build It website research and building tool) and professional copywriter Joe Robson (creator of the hugely popular Newbie Club).
Make Your Words Sell explains how to write Internet sales copy that first grabs readers' attention, and then persuades and motivates them into action. Here are just some of the things it reveals:
- How to use the 'SWAT-it-to-death' technique to master the key skills that trouble most copywriters, amateur or pro.
- How to create the perfect USP.
- How to write headlines that pull without hyping.
- How to generate huge numbers of benefits for your product or service
- How to identify the benefits that are the most important to your customers.
- And how to word those benefits perfectly in your copy to get the sale!
- And don't forget too - if reading Make Your Words Sell gives you a taste for copywriting, The Ultimate Copywriter from WCCL will give you the in-depth advice you need to set yourself up as a professional Internet copywriter.
Labels: copywriting, e-books, resources
Nick at 1:19 AM 
4 Comments:
Hi Nick,
I am an AWAI-trained Off/Online copywriter but I still haven't figured out if HR-related writing eg., HR manuals, policies, procedures, etc., which are more instructional than persuasive, is really 'copywriting.'
I'd like to have your take on this.
Noel Gama
India
Hi Noel
It's a tough call. But personally I would say that yes, it is. 'Copywriting' literally means writing copy, and copy can be almost anything. Some of my clients routinely refer to me as their copywriter, although I don't write any advertising materials for them.
I would make a distinction between sales or advertising copywriting, which clearly is persuasive, and writing informative, instructional copy, which isn't. Both could be described as copywriting in my opinion, but in general parlance the term copywriting is often used to refer solely to the former.
Just my point of view, of course.
Nick
Very fine......
Thanks for the heads up on the free ebook - very helpful!
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